Biography
A British/Australian dual national and a graduate of Central St.Martins College of Art & Design, I’m an award-winning Creative Director with over 20 years of experience at some of London’s best creative, digital and PR agencies.
This hybrid background enables me to operate at the intersection of brand strategy, creativity and technology. I’m able to deploy the right blend of strategic, storytelling and systems thinking to solve brand and business problems in culturally impactful and commercially effective ways – all with a focus on creating ideas worth talking about in social and earned media.
Comfortable leading and working within both traditional creative and cross-functional teams, I work in a collegiate way, setting a high bar for creative whilst supporting teams and building a culture of curiosity, collaboration and craft – all whilst bringing clients along on the journey.
Highlights from recent years include overseeing some of adidas’ most high-performing global social content, taking a new beer brand from pitch to launch to award win in a little over 6 months for Molson Coors, growing Huawei’s global Instagram channel to over one million followers, collaborating with a BAFTA award-winning character designer on a series of animated films for WPP, and winning a pitch to support the UK launch of iconic US water brand Liquid Death.
During my career, I’ve created brand communications across TV, press, poster, radio, online video, social, experiential, mobile apps, product and service innovation, digital retail, gaming and earned media.
New business wins include 3 Mobile, Arla, Axe/Lynx, Bacardi, BT Openreach, Budweiser x FA Premier League, Carlsberg x UEFA European Championship, Carling, Coors, DriveScore, FreeNow, Google, HSBC, King, LG, Liquid Death, Lloyds TSB, Madri, Nestlé, Nikon Europe, Sharp’s Brewery, Sony Playstation, Shell, Square, Staropramen, Toyota, UNFPA, Vauxhall x Home Nations Football and Virgin.
My work’s been awarded and shortlisted at award shows including D&AD, Cannes Lions, The One Show, The Webbys, The Lovies, BIMA and more. I’ve helped two agencies to Agency of the Year titles and two to Runner-up.
Outside of work, you’ll find me spending time with my young family, playing cricket, golf and tennis, twiddling the knobs on a DJ mixer and watching my beloved Liverpool FC.